Tiletoria
One of South Africa's leading flooring and sanware retailers. We designed and developed a high-performance catalogue website and built a full digital ecosystem around it — social, paid advertising, content and design.
Google Ads results measured over a 2-week campaign period. Social results measured over 2 weeks.
01 · Website
A digital catalogue that converts
The brief
Tiletoria's existing website was outdated and hard to navigate, with no clear user journey. As a business that doesn't sell online, the objective wasn't ecommerce — it was a seamless digital catalogue that lets customers explore an extensive product range and convert into qualified quote enquiries across Cape Town, Johannesburg and Durban.
Our approach
With full control of the platform, we reimagined the website from the ground up — a clean, minimal design system aligned to Tiletoria's premium positioning, on a structured backend built to support a large and growing catalogue. Every decision was guided by one goal: reduce friction and increase intent.
The outcome
A website that actively supports the brand — turning passive browsing into measurable customer intent, and bridging digital discovery with in-store conversion. It now functions as a core driver within Tiletoria's marketing ecosystem, not just a static online presence.
02 · Social Media
A refined, aspirational presence
What we did
We took a multi-channel, strategy-first approach — expanding beyond the core platforms into Pinterest, TikTok and YouTube where untapped audiences were already engaging with design and lifestyle content. We redefined the visual direction toward a more minimal, aesthetic-driven style that aligns with Tiletoria's premium identity while staying commercially effective.
The result
A cohesive, scalable social presence that reflects the true quality of the brand — turning the channels into a consistent driver of awareness, engagement and perception rather than a passive marketing layer.
03 · Paid Advertising
A 2-day sale, maximised
The campaign
For Tiletoria's March Yard Sale — a limited two-day promotion — we ran a multi-channel paid media strategy across Meta and Google. Carousel and still ads drove visual awareness and urgency, while Google Search, Shopping and Performance Max captured high-intent customers actively searching for tiles and flooring.
The outcome
A high-impact campaign supporting one of Tiletoria's strongest promotional periods — combining Meta's visual reach with Google's intent-based advertising to drive qualified traffic to both digital touchpoints and physical stores, contributing to over R3 million in sale revenue.
04 · Photography & Videography
Cinematic brand content
From a luxury residential project reveal shoot at Val de Vie Estate to ongoing short-form reels, we produced visual content that made the brand feel more aspirational, premium and recognisable online — captured with the same quality customers experience in-store.
05 · Graphic Design
One consistent visual system
From billboards and large-format print to product catalogues, email signatures and campaign creatives, we developed a cohesive visual identity system that strengthened Tiletoria's premium positioning across every online and offline touchpoint — billboard, social feed, catalogue or showroom.
Want results like Tiletoria's?
Let's build a connected ecosystem for your brand — website, ads, social, content and design working as one.