My T
A Cape Town start-up selling premium CBD Rooibos tea. We redesigned their ecommerce store to reflect a premium product — and launched a compliant digital marketing presence from scratch.
01 · eCommerce Website
Premium product, premium store
The brief
My T's existing website was basic and didn't communicate a premium product offering. As an ecommerce business, the platform needed to do more than look good — it had to create a seamless shopping experience from product discovery through to checkout and delivery, and support growth across South Africa.
Our approach
We approached the project with a focus on minimalism, usability and ecommerce functionality — a cleaner, more premium experience with key conversion elements that make purchasing easier, clearer and more appealing.
- Premium homepage redesign with product listings up front
- Clear nationwide delivery messaging
- Courier Guy integration — orders processed automatically after checkout
- 10% first-purchase coupon at checkout
- Blog for recipes, lifestyle content & SEO value
- Streamlined journey from discovery to secure checkout
02 · Social & Paid Advertising
Compliant marketing, from scratch
The challenge
When My T partnered with us, the brand had no established online presence. As a CBD-based product, it also faced advertising challenges — Meta initially flagged ads as promoting illegal products, despite CBD being legal in South Africa.
What we did
We set up and optimised Facebook and Instagram to reflect the premium brand, with monthly content, copywriting and community management. Through research, testing and campaign refinement, we developed a compliant paid social approach, and ran Google Ads to increase website traffic and support ecommerce sales.
The outcome
A structured, active digital marketing presence across organic and paid channels — increasing visibility, reaching new audiences and creating stronger pathways from awareness to online purchase.
Selling online? Let's grow it.
From a conversion-ready store to compliant advertising, we build ecommerce that scales.