J.A. Property Maintenance
A property maintenance company in Hillcrest that needed a reliable, cost-effective way to attract new clients. We built a local lead-generation engine around Google Ads and Google Business Profile, backed it with a consistent social presence — and built the professional website to convert it all.
Google Ads results measured over an 8-month period.
01 · Google Advertising
A reliable pipeline of local leads
The brief
J.A. Property Maintenance had an established customer base but struggled to generate a consistent flow of new clients. The objective was simple: generate qualified leads that translate into real jobs and measurable business growth.
Our approach
We built a local lead-generation strategy centred on Google Ads and Google Business Profile optimisation. The campaign used a WhatsApp lead-generation objective — making it as easy as possible for potential customers to enquire directly from their search results — while we continually optimised the Business Profile to strengthen local visibility and trust.
The outcome
Over eight months, the campaign consistently generated qualified enquiries while maintaining an exceptional return on investment. Google Ads became a reliable source of new business, generating revenue well beyond the cost of advertising.
- Google campaign management for high-intent local searches
- WhatsApp lead-generation to reduce friction
- Google Business Profile optimisation & management
- Keyword research & ongoing optimisation
- Budget management for maximum return
- Monthly performance monitoring
02 · Social Media
Building trust in the community
Alongside paid search, we built a consistent Facebook and Instagram presence to support the wider strategy — showcasing completed projects, demonstrating the quality of the work and keeping the business top of mind locally. A regular posting schedule and consistent visual identity positioned J.A. Property Maintenance as a reliable, trusted local service provider.
03 · Website
A site that wins the job
The brief
With Google Ads and social driving new enquiries, J.A. Property Maintenance needed a website to match — a credible, professional home that could turn that traffic into quote requests and reinforce trust with prospective clients.
Our approach
We designed and built a bold, conversion-focused website centred on a WhatsApp-first enquiry flow. It showcases their full range — renovations, repairs, maintenance, walls, roofing and flooring — across Durban and KZN, with clear calls to action on every screen and a fast, mobile-first build.
The outcome
A professional digital home that gives every ad click and referral somewhere credible to land — making it effortless for customers to request a free quote, and for the business to convert interest into work.
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