From High School To Uni
A Switzerland-based education business helping students navigate the transition from high school to university. It had social channels but no strategy, and an inconsistent visual identity — so we built both.
01 · Digital Marketing
Social with a strategy
The brief
The brand had Facebook and Instagram accounts, but with no strategy behind them they were underused and inconsistent.
Our approach
We built a structured social strategy to educate and engage students and parents alike — a monthly content plan and calendar, audience-specific content, strategic captions, scheduling and active community management, with ongoing optimisation across Facebook, Instagram, TikTok and YouTube.
The outcome
A presence that positions the brand as a helpful, knowledgeable and approachable resource — purposeful, consistent and genuinely useful to its audience.
02 · Branding
A consistent visual identity
The brief
The brand's look had drifted — typography, colours and imagery varied from post to post, weakening recognition.
Our approach
We refined rather than reinvented: a consistent colour palette, typography and imagery style, custom Instagram Highlight icons, reusable social templates, updated brand guidelines and a scalable visual system.
The outcome
A cohesive, recognisable identity that holds together across every platform and scales cleanly as the brand grows.
We have been working with X Digital for about 3 years and their expertise has been invaluable to the growth of From High School To Uni. They've consistently delivered engaging, on-brand content that has helped us maintain a strong presence across Facebook, Instagram, TikTok, and YouTube. Very appreciative of their vision and ongoing support.
Let's build your presence.
A clear strategy and a consistent identity — that's where real growth starts.